Got a blog? As Lorelle suggests, track down your “reference” articles (or create them. Your visitors will appreciate your thoughtfulness.
What are the articles that drive people to your site? What are the posts that help people understand and benefit most from what you publish on your site? What articles represent you as an authority on the subject?
These are your reference articles.
We all have them, the articles that explain who we are, what we do, why we do what we do, how to do it better, the tips, tricks, and techniques that define our purpose and mission, as well as our passion, on our sites. While it may appear that everything you right is a reference article, these are the landmark articles, the articles that introduce the subject matter and guide the reader through the process.
It’s time to create a resource guide of your reference articles to give your visitors a one-stop spot to find the information they need to know.
A resource, reference, or guide page…
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