Originally posted on David Gaughran:
Matt Iden & Nick Stephenson two crime/thriller writers who have been working together to increase their promotion and marketing range since June 2014
I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales.
As I said on Thursday, I think creative forms of collaboration – especially in terms of marketing strategies – are going to be big this year.
Traditionally published authors may have to compete with each other ways that may not be relevant/important to self-publishers – like agents, deals, grants, prizes, or co-op. But self-publishers have nothing to fear from cooperating with authors they are nominally competing with, and everything to gain.
The market is so large that no writer will ever reach all the readers out there, and the odds of getting noticed can improve greatly with the right kind of cooperation – as many authors…
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